![]() Devoted Ducky, as she is called in her bio on the official site, and referred to as by fans), is the tritagonist of The Land Before Time franchise. Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019?Īhrefs has been busy in those three years since, investing $60 million of its own money into launching a new search engine, called Yep.Ducky (a.k.a. Yep is a general-purpose web search engine. ![]() Yep will soon be available in all countries and in most languages. There will be an announcement when the official launch happens.Īhrefs is positioning it as a Googe competitor. However, we’ve seen plenty of Google competitors and Google “killers” come and go over the past two decades. So for now, let’s just call it a Google alternative. Why is it called Yep?Īhrefs said the name Yep doesn’t have any specific meaning. Yep came up the first time when the team was watching Avatar cartoons with kids and Aang and friends used “yip yip” to make their bison take off.Ĭhoosing a name for the search engine was a struggle. The Ahrefs team checked hundreds of ideas over the last two years. Initially, the team settled with expecting to transit to. Long story short: Yep is a nice, short, easy-to-remember name. So what is Yep banking on to become a true Google alternative? Two things: Privacy Yep will not collect personal information (e.g., geolocation, name, age, gender) by default. Your Yep search history will not be stored anywhere. What Yep will rely on is aggregated search statistics to improve algorithms, spelling corrections, and search suggestions, the company said. “In other words, we do save certain data on searches, but never in a personally identifiable way,” said Ahrefs CEO Dmytro Gerasymenko. Approximate geographical area at the origin of the search at the scale of a region or a city (deduced from the IP address).Language preference received from the browser.But we won’t create your profile for targeted advertising.” “For example, we will track how many times a word is searched for and the position of the link getting the most clicks. The plan for Ahrefs’ search engine is a 90/10 revenue-sharing model, where Ahrefs shares 90% of its advertising revenue with content publishers. The reason: Google displays content in its search results, without the need to actually click through to the website. And for many sites, less traffic means less revenue. ![]() “Creators who make search results possible deserve to receive payments for their work,” Gerasymenko said. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry.” “We saw how YouTube’s profit-sharing model made the whole video-making industry thrive. ![]() “Let’s say that the biggest search engine in the world makes $100B a year. Now, imagine if they gave $90B to content creators and publishers. Wikipedia would probably earn a few billion dollars a year from its content. They’d be able to stop asking for donations and start paying the people who polish their articles a decent salary. There would be no more need for paywalls and affiliate links, so publishers who’ve had to resort to chasing traffic with clickbait articles and filling their pages with ads would be able to get back to doing investigative pieces and quality analysis. A citizen journalist uncovering corruption on the side of a full-time job could get compensated without having to spend time trying to monetize content.Īnd the best thing? You don’t have to be an expert to benefit. Let’s say that you love pancakes more than anything else in the world. ![]() Independent creators everywhere will finally be able to flourish.” Now you have an incentive to grow that passion – imagine getting fairly paid to share creative recipes, publish photos of your creations and teach the rest of the world how they, too, can make the fluffiest pancakes ever. Let’s say Yep gets $100 from an advertiser. Yep would keep $10 and $90 would go into a distribution fund for creators. Yep is still drafting specifications around this, but told me that creators would have to sign up with an account for identity verification (e.g., email, Twitter). #Ducky land before time yep yep yep verification Then, they would have to add a tag to their webpages so Yep could track and distribute that money based on impact.Īnd what exactly will Yep consider a “creator”? According to Yep, it can be a website, brand, person or publisher. #Ducky land before time yep yep yep verification. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |